Did you know that besides the name and tagline, Nestle has also tried to trademark the SHAPE of its popular chocolate, Kit Kat?
Nestle & Mondelez have been involved in a legal battle for years over the shape of Nestle’s Kit Kat bars. Mondelez has thwarted every attempt or appeal by Nestle to trademark the distinctive four-finger shape. The latest round in this battle, which concluded in May 2017, saw Mondelez as the victor.
Why so much hoopla over shape though? A product’s SHAPE is a distinct part of its BRAND IDENTITY. Think of Coca Cola – you will have immediately pictured the distinctly curvy bottle. In fact, if someone removed the label off a Coca Cola bottle, you would still recognize the brand simply by its shape.
Look around you. You're sure to find products that have such a distinct shape, that you don't need a wrapper or label to remind you of the name. Toblerone chocolates. Volkswagen Beatle cars. Post in the comments below if you can think of any others :)
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November 06, 2017
November 06, 2017
November 06, 2017
Comments (1)
*Some Comments would not be shown if marked as SpamFerrero Rocher (but maybe they are not trademarked, since i have seen similar shaped non-ferrero rochers).