What really goes into building a music brand? Ask Saloni! Saloni Handa is the brand manager at Viacom 18, in one of the world's most popular music channels - VH1. She helms India's most popular music festival - VH1 Supersonic. Chat with her to understand the toil behind building a non-filmy music brand in Bollywood-obsessed India and how she collaborates with other brands in the process.