PROFESSOR RAJESH SRIVASTAVA & KONVERSATIONS PRO TEAM

Brand Management

Professor Rajesh Srivastava earned his engineering degree from the Indian Institute of Technology, in Kanpur, and studied management at the Indian Institute of Management, in Bangalore. He has over three decades of successful experience creating value in fields as diverse as the alcoholic beverage industry, food and commodities, personal care, lifestyle industries, and education. He has conceptualized, launched, and nurtured over fifty products which enrich the lives of Indian consumers’ every day. Brands he has promoted include Bagpiper, McDowell Signature, Royal Challenge, Blue Riband, Blue Riband Duet, Captain Cook, Park Avenue, Premium Range of Personal Care Products, and Lomani. Mr. Srivastava also writes for journals and appears in broadcast media on topics of market analysis and trend recognition. His articles and columns have been published in Outlook, Dalal Street Investment...