How To Study Financial Instruments For Sales?

So you plan to be a part of the BFSI industry, score big ticket sales and make a killing.

Congratulations. You are at the right place to start with.

Ask any industry insider, and he or she will inform you that a sales job in the BFSI sector is all about managing relationships. This means, sales people are called "Relationship Managers" literally.

You may even have experienced the trust and friendship that these "RMs" share with their customers. Have you heard of customers changing banks, or repeatedly calling an old RM despite his or her moving to a new job? 

Now that you plan to enter this industry, you need to know 3 aspects of your chosen field on your fingertips. You must have:

- Product Knowledge: you must know your basic products and their features verbatim. You should also be able to compare similar products from different companies, in order to convince consumers to purchase your product.

- Process Knowledge: You must be aware of your organizations' process

- Your consumer: you must understand the needs of your consumers. 

These 3 aspects have been covered in this course as well. In each module, the 1st few chapters are all about the product. You must ask yourself the basic question: what does your consumer need to know, before subscribing to any product? You will find the answer to this question in the 1st few chapters. 

Next we come to knowing the consumer. What type of people should you sell your products to? And how to approach them? These are some questions you will find answers to in each module.

Finally we come to skills. What skills do you need to succeed in different environments? Find out how you can be a great RM and serve people to the best of your ability.

Up Next:

In the next chapter, find out just what constitutes a bank.