Kodak's Marketing Strategy Blunder
Defining your market is just as important as marketing to them. Don't make the marketing strategy error that Kodak made.
Sell Benefits, Not Features
A common mistake during a sales pitch, is that the salesperson talks about product features, instead of benefits. Don't confuse the two. Learn from this case on Slack.
Konversations Overheard #29
A series where we capture konversations we've heard somewhere
Why I Write What I Write
"Today, sitting in an apartment in Bombay, I try hard to remember the last time I wrote about nature. But there’s a different kind of story I find inside me."
How I Pursued My Passion For Film-Making
Filmmaking requires patience to undergo years of rigorous training with little or no pay. The journey to becoming a filmmaker means lots of hardship & sometimes even poverty.
3 Reasons Why Certifications And Online Courses Are Important
While hiring, recruitment managers search for various qualities in an employee. One way to make yourself stand out from others is to pursue online courses or certifications.
Konversations Curates (Week 15)
You Matter. And the right people always care. The rest, no they are the ones that don’t matter. That’s what this week’s curated video list is all about.
Data Management and Analysis Using Excel - Level 1
Retail Sales 101
The Creative Writing Masterclass
Fundamentals of Finance
The Ultimate First Job Guide
Consumer Market Research For Beginners
Social Media Marketing For Beginners
FIRST YEAR AT JOKA - LIVE CHAT WITH A CURRENT IIM CALCUTTA STUDENT..
HOW TO APPROACH A PIT/PI FOR REGULATORY GOVERNANCE AT TISS MUMBAI..
HRM & LR - PIT/PI Tips By TISS Mumbai Students..
How To Approach WAT-PI At SJMSOM..