Miss Malini And What Can We Learn From Her

If you’re passionate and committed, you’ll look back to this day and think that you’ve made one of the best decisions by starting a blog. 

I'm not kidding you.

Blogging transforms lives. Meet Malini Agarwal - the powerful force behind missmalini.com, a Bollywood, fashion and lifestyle blog that attracts thousands of Bollywood voyeurs with its bubbly mix of gossip, pictures and news.

She describes herself as "India's blogging princess" and a "social media Jedi". (Source: Reuters)

Her blog is the perfect example of how smart planning can lead to success. 

Clear target group: Through her blog, she targets 18-35 year olds - the young, upwardly mobile Indian women, and gives them a showcase of the high-end Mumbai's social scene. 

Always in touch: Her blog is fuelled by the power of social media. Whether she is at her office with her blogging staff, on the move, at a Mumbai party or at a fashion shoot, she is constantly posting and tweeting.

One line formula: Make the stars and their lifestyle accessible to ordinary people.

Passionate: It’s evident that she loves Bollywood. Her entire blog is a wormhole of news about the high-life in Bombay. She's either too busy blogging from her office, having dinner to review a new restaurant, interviewing a Bollywood personality or going to an event on the social circuit. At night, you'll find her in a club somewhere.

Differentiate: When she started out 10 years ago, very few people had access to celebrity’s lives so intimately. And the news that was published about Bollywood was mostly catty and bitchy. 

She decided to be happy and nice about the celebrities’ lives.

She realised early on that equations and access are important in Bollywood. And that the trademark selfies with stars (which appear often on her blog and her Twitter timeline) don’t come about if you’re being nasty about them.

Digital Trends Savvy: She knows how to be in touch every day, all the time. Her social-media skills are up-to-date. She talks in a language her TG likes to read. 

Miss Malini is self-made - heading a team, starring on her TV show and access to everything flatulent that Bombay holds. 

You can make a living out of blogging too. 

Activity

This website has curated the most popular bloggers and YouTubers in India. Take a look and do this exercise after. https://indianbloggers.org/ 

(Remember, in the case of Miss Malini, it was “Make the stars and their lifestyle accessible to ordinary people.”) 

Key Takeaways

1. Chart out your blog's audience and topic clearly before you start

2. Fulfill a human need with your choice of topic, and choose topics that are unique

3. Stay abreast with cultural and technological trends to be ahead of the curve

Up Next

In the next chapter, we'll build your blog's blueprint so that you have the perfect launchpad for your blog.