How To Make Your Brand Valuable

Deepanshu Jha

Hello Sir Good Evening

12:54 PM

Miti Vaidya

Good evening everyone, we will start shortly

12:54 PM

Deepanshu Jha

Hello Sir Good Evening

12:54 PM

Rajesh Srivastava

I am doing great ...thanks for joining in!

12:55 PM

Miti Vaidya

Good evening everyone, we will start shortly

12:54 PM

Rajesh Srivastava

Good evening Miti!

12:55 PM

Sharun Sanel

Hello Sir

12:55 PM

Deepanshu Jha

What do you think about the apple's 2017 special event & the startegy behind the iphone 10 ?

12:56 PM

Sharun Sanel

Hello Sir

12:55 PM

Rajesh Srivastava

Hi Sharun ... thanks for joining in!

12:57 PM

Miti Vaidya

Please feel free to start posting your questions.

01:00 PM

Deepanshu Jha

What do you think about the apple's 2017 special event & the startegy behind the iphone 10 ?

12:56 PM

Rajesh Srivastava

Strategy: To differentiate it from other iPhones in a distinct manner: 1. Facial recognition instead of Touch 2. Edge to edge display 3. No home button 4. More powerful It seems they have differentiated it. Always remember 'differentiation' is a key strategic initiative every Brand manager should strive for!

01:00 PM

Rajesh Srivastava

Friends - strategy is about differentiation - how your brand is different than competitor! Greater the degree of differentiation - on desirable dimensions - better will be your brands ability to command price premium!

01:01 PM

Miti Vaidya

Sir, but how does that explain the success of a brand like OnePlus? For example, I recently purchased a OnePlus5, which is like the iPhone7Plus on almost all parameters. So, its not really differentiated, is it? And yet, it seems to do really well.

01:03 PM

karan.shah

Sir, How do old brands like parle stay relevant today?

01:04 PM

Deepanshu Jha

What do you think about the apple's 2017 special event & the startegy behind the iphone 10 ?

12:56 PM

Rajesh Srivastava

Deepanshu - Special Event ! Apple may have the following objective : 1. PR - To get media to write / cover it 2. Buzz: Get customers talking about it. 3. Digital Platform: Gets covered in Digital media! Result: Apple does not have to spend money in paid advertising ... PR, Buzz, Digital media does it for them.

01:05 PM

Deepanshu Jha

Thank you sir

01:05 PM

p17mohnish

sir what would you say brand like MI..

01:07 PM

Adarsh Adwait

Good evening sir ! Is it possible for a new brand to sustain only with points of parity and no points of difference ?

01:07 PM

karan.shah

Sir, How do old brands like parle stay relevant today?

01:04 PM

Rajesh Srivastava

Karan, by periodically refreshing them with 'things that are relevant today' - it can be at multiple level: 1. Refresh Pack 2. Come up pack variations - 3. Run a new media campaign which appeals to the people of today!

01:07 PM

karan.shah

Thank you sir.

01:08 PM

Kunal Mankani

What was the primary reason for the decline of Infosys as a brand?

01:09 PM

Kunal Mankani

That a lot of top level executives resigned

01:09 PM

Kunal Mankani

Sir, could you elaborate?

01:10 PM

Sharun Sanel

Sir,How does China present OBOR to its citizens especially the children with hyper nationalism at the same time to the world as symbol of globalization,would such a Marketing strategy be dissected in the future?

01:10 PM

NEELIMA DEVI PAKINA

Hello Sir, how can small companies that are into technology, like data science, build a brand for themselves?

01:10 PM

Adarsh Adwait

Sir, where do you place Patanjali in today's market competing with giants like HUL and P&G and its future prospects ?

01:11 PM

p17mohnish

sir what would you say brand like MI..

01:07 PM

Rajesh Srivastava

MI is a great brand. But they seemed to have changed strategy of late - which worries me! When introduced 1. It was only available only online ... now they have opened offline store. 2. Earlier they did not run after sales ... now they run after sales! Because of change in strategy I am not confident how it will do in the medium to long run! Reason: If companies run after sales than they loose sight of customers! When customers are neglected they may dessert thwm

01:11 PM

Megha Aggarwal

hello sir, i am a manufacturer of power tools as elmico power tools like blowers, drill machines. most of the demand in industry and some percentage of domestic.... we have no competitors in india but only from chinese products but our price lower than chinese. We want to perform some marketing so as to increase the demand of them at the retailers. right now we are doing online marketing only through portals like indiamart , industrybuying etc

01:12 PM

p17mohnish

sir how does after sale loose sight of customers.

01:14 PM

Adarsh Adwait

Sir, where do you place Patanjali in today's market competing with giants like HUL and P&G and its future prospects ?

01:11 PM

Rajesh Srivastava

Now there is no difference between how Patanjali approaches business or HUL or P&G. All of them are running to grow their business! 1. When the sight is on sales & profit then customers take a back seat. 2. Then companies start focusing , on what competition is doing rather than trying to understand how to delight the customers. This is what Patanjali s doing! I feel sad! In due course it will face the same challenges that HUL / P&G is facing!

01:16 PM

p17mohnish

sir can you throw some light regarding bamboo products in furniture industry... how is it doing...what brands are leading..how to go abt if we want to grow in this area.

01:17 PM

Adarsh Adwait

Sir , is it possible for a new player to enter into existing cab-aggregator market to compete with the likes of Uber and Ola and establish itself as a brand ?

01:18 PM

p17mohnish

sir how does after sale loose sight of customers.

01:14 PM

Rajesh Srivastava

Because many companies look upon serving customers - after the product is sold as a cost - therefore they reluctantly invest in providing great after sales service! Result - Companies look upon after sales service as an expense & end up frustrating the customers more!

01:19 PM

Adarsh Adwait

Sir , is it possible for a new player to enter into existing cab-aggregator market to compete with the likes of Uber and Ola and establish itself as a brand ?

01:18 PM

Rajesh Srivastava

Of course ...globally many players have entered the market & doing well! 1. Lyft 2. Taxify These brands can enter India too!

01:20 PM

NEELIMA DEVI PAKINA

Sir, what are the points to be kept in mind while drafting a campaign for a brand?

01:23 PM

Adarsh Adwait

But Sir, these are regional competitors of Uber . They don't have global presence . So it would be tough for them to enter a new market , isn't it ?

01:23 PM

p17mohnish

sir brand like lyft and taxify have alot of fund to support but what abt indian brands who have comparatively less funding

01:23 PM

p17mohnish

sir can you throw some light regarding bamboo products in furniture industry... how is it doing...what brands are leading..how to go abt if we want to grow in this area.

01:17 PM

Rajesh Srivastava

Bamboo products have a great future because they are eco friend. Increasingly customers voting with their wallet for eco friendly product. IKEA which has entered Indian Market is also looking at stocking eco friendly merchandise & bamboo furniture is on there agenda! Bottom line: Great future! Your strategy: Position it as 'Eco Friendly' furniture!

01:24 PM

Rishika Gupta

Goodevening Sir, My question to u is with so many blogs growing like weeds in a field what can new bloggers do to make a break through in the market and make their blog a hit? What marketing strategies can be adopted especially if the blog talks about short stories, poems basically a writer's musings

01:24 PM

p17mohnish

bamboo products are costlier comparatively and aesthetics wise also these are not comparable in f=existing furniture market...do you feel that positioning ecofriendly will work....will indian consumer pay ..

01:27 PM

Adarsh Adwait

But Sir, these are regional competitors of Uber . They don't have global presence . So it would be tough for them to enter a new market , isn't it ?

01:23 PM

Rajesh Srivastava

Adarsh, 1. Lyft & Taxify are not clones of Uber. They have identified the pain point of of drivers & riders & have attempted to solve them! 2. In China a local brand - Didi -has beaten Uber - result - Uber has extended hands of peace with them! Even in India - it seems that Ola is ahead in Market Share terms!

01:27 PM

Megha Aggarwal

sir how industry based products like power tools should market themselves as a brand and create its demand

01:28 PM

Adarsh Adwait

yes Sir , rightly said about China!

01:28 PM

Sharun Sanel

Sir,How does China present OBOR to its citizens especially the children with hyper nationalism at the same time to the world as symbol of globalization,would such a Marketing strategy be dissected in the future?

01:30 PM

Adarsh Adwait

What's your opinion on marketplace model and new FDI regulations ? 10 years down the line , where do you find e-commerce giants in India ?

01:30 PM

Rishika Gupta

Goodevening Sir, My question to u is with so many blogs growing like weeds in a field what can new bloggers do to make a break through in the market and make their blog a hit? What marketing strategies can be adopted especially if the blog talks about short stories, poems basically a writer's musings

01:24 PM

Rajesh Srivastava

1. Get your community on Social media involved: Ask them on what topics they want you to write on - story / poems 2. Seek feedback from them 3. Once they share there preference / feedback respond to each one of them & deliver to them! Result: It will then not be "your' blog it will be 'our' blog! This sense of ownership can make a difference!

01:30 PM

Adarsh Adwait

What's your opinion on marketplace model and new FDI regulations ? 10 years down the line , where do you find e-commerce giants in India ?

01:30 PM

Rajesh Srivastava

1.In due course there are likely to be 2 internet giants: Amazon & Alibaba. The ground work for it is already underway!

01:32 PM

Tanya Tewari

Hello sir!

01:33 PM

Sharun Sanel

Sir,How does China present OBOR to its citizens especially the children with hyper nationalism at the same time to the world as symbol of globalization,would such a Marketing strategy be dissected in the future?

01:30 PM

Rajesh Srivastava

Pitch: It is in our & your self interest!

01:34 PM

Tanya Tewari

Hello sir!

01:33 PM

Rajesh Srivastava

Hi Tanya

01:34 PM

Rishika Gupta

Thank you sir

01:35 PM

Megha Aggarwal

sir how industry based products like power tools should market themselves as a brand and create its demand

01:28 PM

Rajesh Srivastava

Sell 'benefits' not 'features' of your power tools! Take a drilling machine! People do not buy drilling machine - they buy a 2 inch hole! Bottom line: People do not features but benefits! Give customers what they want!

01:37 PM

NEELIMA DEVI PAKINA

Sir, what is your opinion on brands that ride on the success of one single person as they act as the face of the company? Like Baba Ramdev for Patanjali.

01:38 PM

Adarsh Adwait

T hank you for all your responses .

01:39 PM

NEELIMA DEVI PAKINA

Sir, what are the points to be kept in mind while drafting a campaign for a brand?

01:23 PM

Rajesh Srivastava

You communicate the 'promise' of the brand!

01:39 PM

Adarsh Adwait

One more doubt sir , what actually does a brand manager do ? What are the responsibilities in a firm like P&G or HUL ?

01:40 PM

NEELIMA DEVI PAKINA

Assume there is a new product wanting to venture into a new market, what will be your focus on? How to handle the marketing of this brand/product?

01:43 PM

NEELIMA DEVI PAKINA

Sir, what is your opinion on brands that ride on the success of one single person as they act as the face of the company? Like Baba Ramdev for Patanjali.

01:38 PM

Rajesh Srivastava

Neelima - it is very risky! Good forbid if something happened to the person then what will happen to the brand & the company he stands for! Take cricket - we were so dependent on Sachin that as soon as he got out ... you know what happened. Therefore Opposition team used to focus on getting Sachin out ... But in case of Patanjali, realising the risk, the advertising also focus on Baba Ramdev's partner Shri Balakrishna!

01:43 PM

Rishika Gupta

Any additional courses that u would suggest one can pursue besides doing mba to present oneself as a more favourable choice for the position of a brand manager in comparison to one's peers especially during campus placement

01:44 PM

NEELIMA DEVI PAKINA

Assume there is a new product wanting to venture into a new market, what will be your focus on? How to handle the marketing of this brand/product?

01:43 PM

Rajesh Srivastava

Focus all the energy on ensuring that that the product is so good that its customers become its salesman! Examples of brands whose salespeople we all may have inadvertently become: 1. Google, Twitter, Dropbox, FB ...the list is long! Bottomline: If your product is good then it will sell itself! In Silicon Valley this strategy is called - Growth Hacking!

01:46 PM

Rishika Gupta

Any additional courses that u would suggest one can pursue besides doing mba to present oneself as a more favourable choice for the position of a brand manager in comparison to one's peers especially during campus placement

01:44 PM

Rajesh Srivastava

Soft Skill courses!

01:46 PM

NEELIMA DEVI PAKINA

Thank you, Sir. That was helpful. :)

01:47 PM

Miti Vaidya

Hi everyone, just want to let you know that there is a great opportunity for you to tap into Rajesh Sir's vast experience. We now have a course on Brand Management by Rajesh Srivastava on this platform. You can check out a free sample by clicking on the banner at the top of this page or by visiting https://konversations.com/courses/overview/9. The course is meant for aspiring or practising brand managers. And the cherry on the cake: If you sign up before 30th September, you have an opportunity for a 30 minute one-on-one session with Sir as well.

01:48 PM

Tanya Tewari

Sir, what if the product is good but there is lack of infrastructure, considering the case of electric cars?

01:48 PM

Adarsh Adwait

One more doubt sir , what actually does a brand manager do ? What are the responsibilities in a firm like P&G or HUL ?

01:40 PM

Rajesh Srivastava

Adarsh, BM are like mini CEOs of the brand they handle! They take / are involved in all most all decision relating to the brand: - Product, pricing, promotion, distribution, Positioning ....

01:48 PM

Adarsh Adwait

thanks for the response sir

01:49 PM

Rishika Gupta

Thank you sir

01:50 PM

Tanya Tewari

Sir, what if the product is good but there is lack of infrastructure, considering the case of electric cars?

01:48 PM

Rajesh Srivastava

Timing - it is very important. Research indicates that a leading cause of start up failure is bad timing! BottomLine: Wait for right timing!

01:50 PM

Ankit Doshi

Please do check out the Brand Management course on Konversations.com by Rajesh Srivastava himself. Do check the free sample of the course now. Click on the banner above.

01:50 PM

p17mohnish

start up failure... how to know about right time and to wait... in case of startup..

01:51 PM

Sir, could you suggest some books which makes us understand the value of a brand. Some must read books if someone is interested in brands. Thanks :)

01:51 PM

Akshita Sharma

Thank you sir.

01:51 PM

Akshita Sharma

Sir, I'm interested in becoming a pastry chef and opening my own bakery .. I think doing an MBA in marketing will help me but I am confused how?.. could you tell me if I am right and if yes then how can it help me?

01:51 PM

Rajesh Srivastava

Friends, as you know that I am offering a course on Brand management. In the course I have put in all my rich experience so that you can benefit from it! Do sample it & if you sign up then we will spend quality time (1-on - 1)! I look forward to engaging with many of you soon!

01:53 PM

Sri Hari Hari

Sir,Can Electric cars will have significant affect on automatical industry if there are lanuched in Indian markets as of now view

01:53 PM

Akshita Sharma

Sir, I'm interested in becoming a pastry chef and opening my own bakery .. I think doing an MBA in marketing will help me but I am confused how?.. could you tell me if I am right and if yes then how can it help me?

01:51 PM

Rajesh Srivastava

Akshita it will help! Do try out my Brand management course - it too will give you a good idea on how to go about realising your dreams! All the best!

01:54 PM

Sri Hari Hari

Sir,Can Electric cars will have significant affect on automatical industry if there are lanuched in Indian markets as of now view

01:53 PM

Rajesh Srivastava

Not if launched now because infrastructure is not present to support it. But by 2030 EV is likely to be the norm replacing fossil fuel cars!

01:55 PM

Ankit Doshi

https://konversations.com/courses/overview/9

01:56 PM

Akshita Sharma

Thank you so much sir.

01:57 PM

Sir, could you suggest some books which makes us understand the value of a brand. Some must read books if someone is interested in brands. Thanks :)

01:51 PM

Rajesh Srivastava

Request you start by signing up for the Brand Management Course I am offering. We will then get an opportunity to engage in 1 -to - 1 conversation were I can share the list & many more things!

01:58 PM

Miti Vaidya

Hi everyone, the chat will end in the next few minutes. Please ask any last questions you may have for Rajesh Sir.

01:58 PM

Tanya Tewari

Thank you sir!

01:58 PM

p17mohnish

T hank you sir..

02:00 PM

p17mohnish

Thank you sir..

02:00 PM

Adarsh Adwait

Thank you sir !

02:00 PM

krkvarma23

The positioning of product or positioning of the brand, which one will yield great benefits? (Regarding the effect of maggi (product) on Nestle (Brand))

02:01 PM

p17mohnish

start up failure... how to know about right time and to wait... in case of startup..

01:51 PM

Rajesh Srivastava

We launch brands for our customers ..we should get insight by engaging with them if they are ready to accept a new 'offering'! Take Diet Cola. When it was launched in 1990s in India it failed because 'health' was not a key issue! People wanted 'tasty' drinks - even if it was unhealthy! If Diet Cola (Brand: DO IT) had taken trouble to understand the customers it would have been apparent that the market is not ready for a diet product!

02:02 PM

krkvarma23

The positioning of product or positioning of the brand, which one will yield great benefits? (Regarding the effect of maggi (product) on Nestle (Brand))

02:01 PM

Rajesh Srivastava

It depends on the Brad Architecture followed by the brand! Request you to sign for the Brand management course - I have explained it in there!

02:03 PM

krkvarma23

Thank you, sir.

02:04 PM

Rajesh Srivastava

Friends, let me thank you for participating in the chat - I enjoyed it! Do sign up for the Brand Management course now! it will give us an opportunity of spending quality time! I am sure you are going to benefit from t!

02:05 PM