112 FOUND HELPFUL
ABOUT THE COURSE
This course is for each person who either wants to build great brands or become a brand himself. It will give a thorough knowledge of each aspect of brand management and prepare the brand managers in making rational and data driven decisions related to a brand. After taking this course you will be able to-
1. Use 4Ps to create a holistic brand strategy
2. Design a brand revitalisation strategy for a product entering decline phase
3. Design and use brand dashboard to make brand decisions
4. Measure the performance of a brand
5. Handle reputation management issues
6. Create a suitable brand architecture strategy for the product portfolio of the company
Brand Examples used in this course - Nike, Kellogg's, McDonald's, M.S. Dhoni, Sachin Tendulkar, Virat Kohli, Coca Cola, Google, Ferrari, Captain Cook Salt, Starbucks, Pears, Sugar Free, KitKat, Iphone, Xiaomi, Big Bazaar, Walmart, Burberry, Gillette, HP, Ferrari, Louis Vuitton, Nirma, Tupperware, IndiGo, Dove, Nivea, Maggi, Cadbury Dairy Milk, Lux, Marlboro and Amitabh Bachchan.
PROFESSOR RAJESH SRIVASTAVA & KONVERSATIONS PRO TEAM
Professor Rajesh Srivastava earned his engineering degree from the Indian Institute of Technology, in Kanpur, and studied management at the Indian Institute of Management, in Bangalore. He has over three decades of successful experience creating value in fields as diverse as the alcoholic beverage industry, food and commodities, personal care, lifestyle industries, and education. He has conceptualized, launched, and nurtured over fifty products which enrich the lives of Indian consumers’ every day. Brands he has promoted include Bagpiper, McDowell Signature, Royal Challenge, Blue Riband, Blue Riband Duet, Captain Cook, Park Avenue, Premium Range of Personal Care Products, and Lomani. Mr. Srivastava also writes for journals and appears in broadcast media on topics of market analysis and trend recognition. His articles and columns have been published in Outlook, Dalal Street Investment...