All those marketing concepts come together and are profitable, only when there are conversions. In order to achieve sales, marketing channels are used. In this module learn how various aspects of marketing come together to form the marketing mix. Also decode some well known marketing jargon. And finally learn how to solve marketing case studies. Brands/ Cases discussed - Vivo, Oppo, SRK, Standard Chartered Mumbai Marathon, P&G - Shiksha, Microsoft, Google, Big Bazaar, Vim, Flipkart, Swiggy, Tide, Tide Naturals, Patanjali, Colgate, HUL- Lakme/ Dove/ Magnum/ Pepsodent, Frito Lays, Sunsilk, Maggi, Tata Land Rover, Apple, Gillette, One Plus, Surf Excel.