Social media platforms allow us to have conversations, share information and stay updated. This has changed the way we buy and sell. Social Media Marketing is all about engaging audiences and starting conversations. In this course, you will learn how to use this interactive medium for business. On completion of this course, you should be able to: - Make smart decisions based on the pros and cons of each network - Use different types of content on different social media platforms - Use Facebook features for marketing - Use YouTube features for marketing - Use the various features of Twitter, Pinterest, Instagram, and Snapchat for marketing. - Measure and analyse social media success. - Market to your target audience using specific user insights. - Learn from the success of social media campaigns by Maggi, Sulekha.com, Amazon, Nike, et al.