Hello

01:01 PM

hello

01:02 PM

HOW WE USED SOCIAL MEDIA

01:06 PM

ankit plz tell about using social media

01:10 PM

Can you tell us who you are?

01:10 PM

hello

01:10 PM

i am software engineer

01:14 PM

So we started in 2011 as a blog. At that time, the website crashed on the first day because it couldn't take enough load and we hadn't taken enough space because it wasn't expected to get that many people. It happened because of sharing by people on facebook.

01:19 PM

The whole thing was a surprise. I didn't even understand FB sharing back then and its power.

01:20 PM

ok

01:27 PM

In 2012, after I left my job to work on this full-time I used Facebook almost exclusively to get users

01:30 PM

Our Facebook page had only 2000 Likes then but we still got great number of clicks

01:30 PM

Because FB's reach wasn't 'restricted' back then

01:30 PM

The key to everything however is quality and relevance of 'content'

01:38 PM

You can't use social media without Quality Content

01:39 PM

People need to want to 'share' your content

01:40 PM

That is the zero cost way of reaching more people

01:40 PM

In the virtual world

01:40 PM

People will share your content only if they find it interesting or if they think it will be useful for people they care about

01:42 PM

Hence, Content is King is true but within a Context

01:42 PM

Twitter hasn't ever worked for us because the students we serve don't use that social media platform

01:42 PM

Deciding you channel is important. There is an interesting chapter on that in our Social Media Marketing course that I highly recommend for anyone interested in social media.

01:43 PM

So you did not feel its saturated at any point

02:03 PM

What is saturated? The platform or social media.

02:04 PM

The platforms growth in social media

02:29 PM

It has saturated. Not because of a limitation in social media but simply because we serve a niche market and that market itself is a little small.

02:32 PM

Even within the B-School space we were talking only about the top schools and the tough exams like CAT and XAT. That limits the growth in social media. But social media channels will lend themselves if you have a wider content coverage or if you are solving a problem for a larger market

02:34 PM